CONCEPTS

Goldberg:

• "Certain buildings, even neighborhoods, can’t be altered without being ruined. But all buildings exist in the real world, as do we"
• "Current American architecture is not a matter of art but of business. A building must pay or there will be no inverstor ready to meet its cost. This is at once the curse and the glory of American architecture." Barre Ferrree
• Nature isn't filled with right-angles
• Architecture suffers at the hands of its functionality
• Good architecture predicts the movement of time and accommodates it.
• Landmarks transcend time, however the immortality of monuments is an obstacle in front of scientific progress - meeting the needs of the science of today.
• Goldberg thoroughly believed to design a "city with a city" that could fully accommodate people's everyday needs and activities. 
• Separate components integrated together to give the structure a sense of rhythm and curvilinear form. Replication of elements and varying scales.

Gang

• Studio Gang Architects confronts pressing contemporary issues and seeks to answer questions that exist locally but resound globally.
• Aqua Tower in Chicago, an 82-story high-rise, which critic Paul Goldberger described as “reclaim[ing] the notion that thrilling and beautiful form can still emerge out of the realm of the practical
• when the unusual becomes beauty
• reflecting the culture of the city and reviving the neglected
• a pioneer; the aqua tower and is the tallest building in the world to have a woman as lead architect
• "every building is a product and comes from its own unique set of purposes"
• the sky's the limit